Job Listing: Director of e-Commerce

Director of e-Commerce The Company: Located in Cambridge near Red Line MBTA station and bus routes, the company is a funded, venture-backed start-up now in its 5th year. The team is comprised of motivated staff driven to ensure the company’s success and take advantage of the opportunity that a fast moving company creates. Benefits include competitive sick/vacation/holiday package, equity, health insurance, life insurance, LTD, tuition reimbursement and 401k plan. The Role: Incumbent must have strong tactical and strategic understanding of search engine marketing - both SEO and SEM. For SEO this person must have had proven success with at least two different companies either working with an agency or in-house optimization, and with that have identified what keywords are important to the brand and integrating those phrases into the content of the site to increase overall ranking. For SEM they have to have had experience working with dedicated contacts at Google, Yahoo and MSN, and within those accounts managed programs of over 10k key phrases with a minimum budget of $100k a year. This successful candidate must be a direct marketer, not a brand marketer and understand metrics.

Required Skills

This position requires someone to understand taking a campaign from concept to live and within that understand what creative is going to entice and action, how to measure the campaign and what metrics are important, and mapping that to internal tracking and reporting. Beyond that this person must be comfortable with optimization, and enjoy tweaking small variables frequently to increase performance.

Date Posted: April 29, 2008

Job Details

Job Location

Candidate Application
Employer: Human Capital Consultants Address: main st Contact:
Job Type: Full-time City: Needham Phone: 800-378-0847 ext 701
Experience:2 - 5 Years State: Massachusetts E-mail: mike.astringer@humancapitalconsultants.com
Education: Bachelors Degree Zip Code:02494

Salary and Benefits

Partner management experience is key (Gatehouse/Boston.com). An understanding of growing membership and keeping members engaged. Related responsibilities include item/product merchandiser, email marketer, product manager/product liaison etc. An understanding user behavior is critical and incrementally adding elements (e.g. personalization) to increase performance. Must be well-rounded and comfortable with all facets of e-commerce and e-marketing.

Additional Qualifications:

· Bachelor’s degree preferred

· Management/supervisory experience preferred

· Ability to work as part of a collaborative team

· Must be process-oriented, hands-one and tactical

Interested and qualified candidates are invited to submit resumes to Mike Astringer by e-mail mike.astringer@humancapitalconsultants.

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