Job Listing: Associate Product Marketing Manager

This is a great opportunity within marketing seeking an individual to assist the Product Manager in the implement marketing programs and strategies to drive the success of this clinical companies products

Specific Duties and Responsibilities include but are not limited to:

Product Development

- Develop knowledge of the product development efforts and assist product managers in the execution in the marketing and distribution activities of the launch of new products.
Marketing
- In conjunction with the product manager and sales, develop creative briefs for the development of ads, literature, videos and other collateral materials
- Develop knowledge of the competitive products and companies
- Aid in the development of launch packages for effective promotion of new products
- Communicate with ad agency project specifications and timelines.
- Assist in the ongoing development of physician practice marketing materials including direct mail, billboard ads, infomercial's, ads, brochures, videos, etc
- Develop webinars
- Establish metrics to measure the effectiveness of marketing activities

Sales Support

- Develop, implement, monitor and evaluate sales and promotional programs to determine their success.
- Assist sales force in providing marketing support
- Assist the product manager with sales training activities
- Responsible for updating on an ongoing basis all sales collateral
- Establish relationship with field sales reps and participate on sales calls
- Provide ongoing new content for the web site to be updated
- Monitor traffic on Internet site

Public Relations

- Assist the product manager in support of the public relations agency
Luminary Development
- Work with key customers to cultivate relationships within the medical community to monitor successful treatment techniques and areas of treatment
- Attend trade shows and workshops

Clinical

- Work with clinical in the development of clinical papers to support use of the product and new applications
- Manage the distribution of new clinical material

Behavioral and Interpersonal:

- Excellent verbal and written communication skills.
- Highly organized and possesses good interpersonal skills.
- Ability to work in a team environment.

Qualifications include:

Education: BS or BA in Marketing or technical-related field or equivalent
Experience:
- 3-5 years experience in marketing
- Development of marketing programs (direct mail, ads, brochures, etc)
- Excellent written and communication skills
- Internet and CRM experience a plus
- Interest in the medical/healthcare field
- Must have working knowledge of word processing, spreadsheet and graphics computer programs
- Approximately 20% travel is required

Required Skills for Associate Product Marketing Manager Job:

  • MARKETING
  • SALES SUPPORT
  • PUBLIC RELATIONS/MARKETING
  • PRODUCT DEVELOPMENT
  • CLINICAL COORDINATING
  • About Allegis Group Corporate:

    People. Service. Performance. These values are the foundation of the culture at Allegis Group and our family of companies. Become part of a company that cherishes its people. We offer an excellent salary and benefits package...and a place where you can grow and excel. Allegis Group and its subsidiaries are equal opportunity employers.

    Required Skills

    Date Posted: May 25, 2008

    Job Details

    Job Location

    Candidate Application

    Employer: Allegis Group Corporate Address: 100 Unicorn Park Drive Contact: Anthony Justin Johnson
    Job Type: Full-time City: Westford
    Experience:Any State: Massachusetts E-mail: antjohns@aerotek.com
    Education: Any Zip Code:01886 Online: Website Link

    Salary and Benefits

    Rate: $80,000 per Year

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