Job Listing: Director of Marketing

Our client is a growing company with offices in Miami. They seek a top-notch Marketing Director with a broad-based skillset and experience developing and implementing fully-integrated marketing programs to include marketing collateral, advertising, grassroots marketing, media relations, promotions, direct marketing and new media. The objective is to drive business through innovative marketing strategies.


Experience
* Multi-unit retail-experience in developing programs and promotions for geographically dispersed retail outlets is preferred but not mandatory
* Sales promotion and procedure development for retail execution
Direct experience in managing marketing communication programs in print and electronic media including the web
* Start up or energizing company experience

Responsibilities

* Develops pricing and promotion strategy for ongoing service promotion packages
* Develops monthly and annual retail promotion calendar including appropriate guidance and support materials
* Develops strategy and objective for overall communications look, content and feel across all materials
* Manages production of all company material in a timely fashion in support of company promotion and sales programs
* Develops overall objectives for website in line with corporate brand identity and business objective
* Develops overall communications and sales objectives for website understand but not limited to:
* Package and service sales and promotions
* Lead generation capacity
* Location descriptions and directions
* Service descriptions and benefits
* Develops unit sales direction and defined sales process consistent with overall corporate sales objectives in conjunction with Operations
* Oversees development and execution of sales training, sales scripts and sales aids designed to achieve unit level sales objectives in conjunction with Operations and Human Resources
* Manages centralized sales effort and lead generation
* Organizes and supports local sales and led generation programs including but not limited to:
* Lead collection boxes
* Promotional and sales events
* Strategic/customer alliances
* Oversee placement of company news and promotional messages in local and regional press
* Assesses competitive offerings, pricing and promotional practices
* Maintains and updates routine database and information on all competitors
* Maintains and enhances companies frequent guest programs with Operations to insure consistent implementation at unit level and corporately
* Conducts routine analysis an all prospect and existing customer information to enhance advertising programs and customer offerings including but not limited to:
* Website Data
* Purchase Data
* Other market research
* Division and unit level sales
* Division and unit level lead and project targets
* Measurement and performance of agreed upon communications objectives
* Achievement of specified budgets

Required Skills for Director of Marketing Job:

About Stephen James Associates:

Stephen James Associates provides professional and managerial placement search services.

Stephen James offers both contingent search services for direct placement and interim search for consultants in a host of disciplines including Accounting & Finance, Banking, Human Resources, Marketing and Sales.

Recognizing the complexity and importance of finding candidates with specific skills and abilities, Stephen James Associates employs a hands-on recruiting approach to guarantee that they deliver the best candidates available.

Stephen James Associates is part of the Allegis Group, the world's largest privately held staffing company.

Allegis Group and its subsidiaries are equal opportunity employers.