Job Listing: Field Marketing Manager

Planning, execution and management of field marketing activities for the Americas. Act as marketing single point of contact for Americas’ field and management team.

Primary Responsibilities

General
¿ Coordinate and agree all local marketing activities with EVP Americas
¿ Act as interface to global marketing for the Americas
¿ Research and deliver quality lead generation programs
¿ Manage regional and partner tradeshows, conference, and seminars
¿ Manage US channel marketing activities including direct mail and e-campaigns
¿ Adapt and execute local marketing program activities according to global marketing and Americas business plans
¿ In cooperation with EVP Americas, review and manage Americas marketing budget
¿ Provide content to global marketing for webinars, email, case studies, etc.
¿ Work closely with global marketing team for maintenance/development of website content
¿ Research hot topics to use for PR initiatives
¿ Manage online & print advertising campaigns
¿ Support information flow: Product Updates – to use for PR and collateral
¿ Share & replicate best practices with other field marketing managers
¿ Provide controlling and reporting of marketing activities

Lead Generation:
¿ In cooperation with sales teams: Generate leads through different channels such as: events, telemarketing activities, online marketing
¿ SF.Com Analysis
¿ Monitor web leads; verify leads distributed to appropriate sales representative

Event Marketing
¿ Evaluation, planning organization, controlling, reporting of local events

Telemarketing
¿ Coordinate, brief and monitor local TM agency
¿ Plan and coordinate local promotion activities

Required Skills/Experience
¿ BA Business or Marketing
¿ 5-7 years of field marketing experience (preferably software products and services)
¿ Excellent writing skills
¿ Strong interpersonal/communications skills
¿ Strong project management skills - ability to handle multiple assignments simultaneously
¿ Proficient in the use of MS office applications (Word, Excel, PowerPoint), experience with Adobe Suite (e.g. Illustrator, Photoshop, etc.) a plus
¿ Previous vendor and PR management is required
¿ SalesForce.com experience a plus
¿ Approximately 20-25% travel (domestic and international)

Required Skills for Field Marketing Manager Job:

  • PR MANAGEMENT EXPERIENCE
  • EXCELLENT WRITING SKILLS
  • CHANNEL MARKETING

    • About Stephen James Associates:

    Stephen James Associates provides professional and managerial placement search services.

    Stephen James offers both contingent search services for direct placement and interim search for consultants in a host of disciplines including Accounting & Finance, Banking, Human Resources, Marketing and Sales.

    Recognizing the complexity and importance of finding candidates with specific skills and abilities, Stephen James Associates employs a hands-on recruiting approach to guarantee that they deliver the best candidates available.

    Stephen James Associates is part of the Allegis Group, the world's largest privately held staffing company.

    Allegis Group and its subsidiaries are equal opportunity employers.

    Required Skills

    Date Posted: July 14, 2008

    Job Details

    Job Location

    Candidate Application
    Employer: Stephen James Associates Address: 160 Gould Street Contact: Ashley Jean Papa
    Job Type: Full-time City: Attleboro
    Experience:Any State: Massachusetts E-mail: apapa@stephenjames.com
    Education: Any Zip Code:02703 Online: Website Link

    Salary and Benefits

    Rate: Based on experience.

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