Job Listing: Director of Online Marketing

Director of Online Marketing

Progressive provider of education services seeks an experienced online marketer to help the company grow. The Director of Online Marketing will have opportunity to manage all aspects of the company’s Internet marketing activities.

Responsibilities

Email Marketing
- Strategically develop and execute email marketing campaigns
- Direct creative team in the design of email communications
- Build and maintain a robust database of email prospects
- Create metrics and analyze email campaign results

Search Engine Marketing
- Pay-Per Click
- Develop strategies to maximize efficiency of pay-per-click campaigns
- Implement measurement tools to improve diagnostics
- Create partner relationships with third-party search marketing companies and online agency
- Search Engine Optimization
- Identify methods to improve positioning of company websites within organic listings of major search engines
- Work with Multimedia group to maximize the effectiveness of SEO methodologies

Public Web Site Content Management
- Maintain and update content of public website
- Collaborate with various internal resources to implement web site maintenance and enhancements

Online Word-of-Mouth Marketing
- Explore potential uses of online social networks, blogs, or other online channels to increase awareness
- Coordinate online w-o-m activities with offline activities (e.g., referral incentives, parent networks, etc.)

Analysis and Research
- Manage fixed budget and evaluate performance of all online marketing programs
- Enhanced analytics for online marketing activities
- Evaluate response and return on investment of marketing activities
- Develop standard reports to support marketing management
- Manage in-house and third-party market research projects

Qualifications

- BA Required, MBA Preferred
- 10 years of successful marketing experience, including in the online space
- High level of proficiency in MS-Office products (Excel, PowerPoint, Word)
- Strong project management skills and experience


Required Skills for Director of Online Marketing Job:

  • ONLINE MARKETING
  • SEARCH ENGINE MARKETING
  • PAY PER CLICK ADVERTISING
  • EMAIL MARKETING
  • WEB ANALYTICS

    • About Stephen James Associates:

    Stephen James Associates provides professional and managerial placement search services.

    Stephen James offers both contingent search services for direct placement and interim search for consultants in a host of disciplines including Accounting & Finance, Banking, Human Resources, Marketing and Sales.

    Recognizing the complexity and importance of finding candidates with specific skills and abilities, Stephen James Associates employs a hands-on recruiting approach to guarantee that they deliver the best candidates available.

    Stephen James Associates is part of the Allegis Group, the world's largest privately held staffing company.

    Allegis Group and its subsidiaries are equal opportunity employers.

    Required Skills

    Date Posted: October 10, 2008

    Job Details

    Job Location

    Candidate Application
    Employer: Stephen James Associates Address: 2800 Quarry Lake Drive Contact: Steven Andrew Boyle
    Job Type: Full-time City: Baltimore
    Experience:Any State: Maryland E-mail: sboyle@stephenjames.com
    Education: Any Zip Code:21215 Online: Website Link

    Salary and Benefits

    Rate: $100,000 to $145,000 per Year

    If you wish, you may also Submit Your Resume to the Insourced co-branded Resume Submission service, which will make your resume available to all employers in the CareerBuilder.com job search system.

    Insourced lists job information exactly as provided by employers.
    Please click on the Job Source link to confirm the status of a position and to clarify any discrepancies or errors in a job post.

    Job Search Results for: Stephen James Associates

    Earned Value Project Manager
    Perform Management and administration of EVMS on government contracts. Will collaborate with program management and technical staff to develop and maintain program budget and schedule plans, and acquire cost and schedule performance data plans on a monthly basis to ensure th...
    Senior Accountant
    Job Summary: This position is responsible for handling a wide range of complex assignments in support of the general ledger unit with minimal supervision. The position requires expertise in multiple accounting applications including IAS, Lawson and ABC. Principal Accountabil...
    Contracts Administrator/GovCon
    JOB SUMMARY:The Contract Administrator is a position that the right person must provide contractual and business support to operations and corporate levels. The ideal individual must be able to review and analyze contract requirements to determine contractual obligations; p...
    Grants Accountant
    JOB SUMMARY:The Grants Accountant is a great opportunity for an individual who wants a career with a strong non-profit organization. This person must be able to coordinate with the Grants and Contract Manager to make sure accounting have all award letters necessary document...
    Accounting Manager
    Job Duties Responsible for Subsidiary monthly & year-end close Manage monthly GL closing process Produce monthly account reconciliations Produce Subsidiary and Consolidated Financial Statements Oversee AR & AP function Oversee Payroll Oversee credit & collection...

    View all: Stephen James Associates Jobs